Persona

Name: Putin Alexander
Age: 45
Location of stay: Vladivostok, Russia
Martial Status: Single
Family Status: Alone
Job: Janitor
Income: About $700USD/month
Likes: Winter jackets, long last clothing that can be wore all year round, light weight clothing, cheap and quality clothing, food, markets and clothing shops.
Dislikes: Animal furs and expensive products
Does not mind: Wearing second hand clothing

Design Brief 2.0

To help make a foot wear, usable in all seasons and affordable for Alexander who is residing in Russia, who prefers synthetic material over animal furs

Insights

1. Winter jackets are the preferred form of winter clothing
2. Clothes should that last long and can be used all year round
3. Light weight clothing is preferred
4. Dislike animal fur as a material for winter clothes
5. Clothes and food are equally important for survival in the cold
6. Does not mind wearing second hand clothing
7. Dislike expensive winter clothing
8. Prefer convenient places to buy clothing, shops or markets.

Interviewee C, answering question set B

1. Do you feel you have sufficient clothing for cold winters?If No, how do you keep yourself warm then?
Ans:Yes i do, i do not have problem with cold winters anyways

2.Which winter clothing do you find most essential to you? Why is this so?
Ans: Well since it's not that cold kind of sweatshirts but jackets, not like big ones depends on person, but regular jackets.

3. How long can your winter clothing usually last?
Ans: Well from december to february, or march, also depends on the year, when its a hot year usually sums up to january and february

4. Do you think winter clothes are too expensive?
Ans: Depends, but they are a bit expensive on my opinion

5. Where do you usually get your winter clothing from?
Ans: Clothing shops, Markets

6. Do you know of places or ways where you can get cheap/free winter clothing?
Ans: No i do not, if i get cheap is on sales but that usually is not a great sale

7. How can winter clothing be made cheaper?
Ans: well maybe use cheaper material and avoid animal fur, use synthetic fur

8. Winter clothing or food, which will you rank more important?
Ans: hmmm equally, winter clothing is important to keep you warm, but food is also good, sure winter clothes are good

but if you have regular clothes you can kind of survive but food without food you’ll die

Interviewee B, answering question set B

1) Do you feel you have sufficient clothing for cold winters?If No, how do you keep yourself warm then?
Ans: Yes

2) Which winter clothing do you find most essential to you? Why is this so?
Ans: Winter jacket with a thick backing inside, warm hat and nice winter boots

3) How long can your winter clothing usually last?
Ans: i have my jacket for about 7 years one. Hat is usually for like 1-2 years. Boots,  if for a really cold winter, then for like 5-6 years, for not so cold 3-4.

4) Do you think winter clothes are too expensive?
Ans: No. All clothes costs around same here in RF

5) Where do you usually get your winter clothing from?
Ans: From a clothes oriented store/mall

6) Do you know of places or ways where you can get cheap/free winter clothing?
Ans: Yes. Like junkyard

7) How can winter clothing be made cheaper?
Ans: Using a cheaper alternative of material, but that will affect the quality of the clothings

8) Winter clothing or food, which will you rank more important?
Ans: Both. BECAUSE HERE IN RUSSIA YOU'LL DIE 100% SURE IF YOU DONT HAVE ANY OF THOSE

Interviewee A, answering question set A

Average income of $400 USD per month

1. What is your favourite winter clothing?
Ans: Winter jackets

2.Which winter clothing do you find most essential to you? Why is this so?
Ans: Jackets, i like when it lightweight

3. How often do you buy new winter clothing?
Ans:Every 2 seasons (sometimes every season)

4. Why do you buy new winter clothing?
Ans: Clothes became old (not in fashion means)

5. What do you look for when buying a new winter clothing? Example:  Quality/brand/design/price/etc.

Which is the most important consideration?

Ans: Quality, design and then price

6. Where do you usually get your winter clothing from?
Ans: Big supermarkets, with brand shops (Ostin and Reserved Corps)

7. Are you satisfied with your winter clothing?
Ans: Mostly yeah

8. Are you satisfied with your winter clothing?
Ans: Well kinda, based on which kind of clothes you are buying, for example fur coat is extremely expensive and i don't really see reason for this

9.Are you satisfied with your winter clothing?
Ans: neatly folded and stored in a closet

10. What do you think is the suitable price range of the following winter clothing?

·        Socks

·        Slippers

·        Mittens/Gloves

·        Boots

·        Sweatpants

·        Jackets/Coats

·        Sweaters

·        Scarves

·        Other (please comment)
Ans: About $20 to $50 clothing.


11.  Would you use second-hand winter clothing?
Ans:I think nope


12.   How can winter clothing be made cheaper?
Ans:Materials i think, if you check main problem of high price - brand and natural materials (like fur)

Type A interviewee:  e.g.  A middle/lower income person that resides in a place with cold winter  (male/female)

1.         

Interview Questions

Type B interviewee:  e.g.  A no-income person that resides in a place with cold winter

1. Do you feel you have sufficient clothing for cold winters?If No, how do you keep yourself warm then?

2. Which winter clothing do you find most essential to you? Why is this so?

3. How long can your winter clothing usually last?

4. Do you think winter clothes are too expensive?

5. Where do you usually get your winter clothing from?

6. Do you know of places or ways where you can get cheap/free winter clothing?

7. How can winter clothing be made cheaper?

8. Winter clothing or food, which will you rank more important?

Interview Questions

Type A interviewee:  e.g.  A middle/lower income person that resides in a place with cold winter  (male/female)

1.         1. What is your favourite winter clothing?

2. Which winter clothing do you find most essential to you? Why is this so?

3. How often do you buy new winter clothing?

4. Why do you buy new winter clothing?

5. What do you look for when buying a new winter clothing? Example:  Quality/brand/design/price/etc.

~ Which is the most important consideration?

6. Where do you usually get your winter clothing from

7. Are you satisfied with your winter clothing?

8. Do you think winter clothes are expensive?

9. What would you do with the winter clothing in summer?

10. What do you think is the suitable price range of the following winter clothing?

·        Socks

·        Slippers

·        Mittens/Gloves

·        Boots

·        Sweatpants

·        Jackets/Coats

·        Sweaters

·        Scarves

·        Other (please comment)

 11.             Would you use second-hand winter clothing?

12.             How can winter clothing be made cheaper?

Photo Collage

AEIOU

AEIOU	Definitions	Example(s)
Activities	Set of actions that people perform.	Seeking shelter, ‘hugging’ themselves, using blanket to cover their body/head, blowing their hands to stay warm.
Environment	Areas that activities take place.	Streets, roads and under buildings.
Interactions	Reciprocal actions or influences between activities, environments, objects and users	Homeless people living on cold streets are forced to cover themselves with minimal clothing and make use of other form of items to evade the cold such as blankets.
Objects	Building blocks of the environments and activities that have intended or unintended impacts on activities, environments, interactions and users.	Cold climate, streets, homeless people seeking shelter and warmth, rags, sheets of newspaper and cardboard that are used as a seating platform instead of sitting on the cold pavements.
Users	People performing activities that are of interest to the design brief	Homeless / poor people on the streets / slums in Russia

Design Brief

To find ways to make keeping warmth more affordable for low income people living in Russia.

ICPD Presentation

Done by:

Reagan

Jeng Hin

Yi Heng

Kenneth

Class:1B/03